Evaluation 3- What have I learned my audience feedback?

Evaluation 3- Feedback on Campaign

In order to get feedback on our campaign we did a focus group. We selected 5 people (3 females and 2 males) who fitted in to our target audience.

Firstly we showed them our video and then ask them a selection of questions. We then showed them our Digipack and got some vital feedback and then finally we let them browse our website to see what they think.

Evaluation 2- How effective do you think the main product is and your ancillary task?

Evaluation 1 Conclusion

In what ways do your media products use, develop or challenge forms and conventions of real media products? 

Conventions are generally accepted ways of doing something. Conventions can be used, supported reiterated. They can be challenged to deliberately follow conventions or subvert conventions. For example following a convention would be including lots of close ups of the artist in a music video whereas subverting a convention would be not including the artist in their music video at all. 

In evaluation of the question set I feel that I have drawn on the conventions of media products in my own campaign. This use of these conventions is evident in the construction of my own products, for example, we followed conventions when making our website as we included links to social medias and also made the artist the background image. This use of conventions was supported by my research into female artists under the category of young RnB female artists. For example we looked into Kelis and her products. At the same time I have sought to develop and been able to challenge conventions, for example, we challenged conventions in that our music video was short in dark lighting which is unusual under the categories of pop and female artists. 

The reason why feel that I have achieved this is to differentiate my product in a competitive music industry market and I have attempted to challenge audience expectations, bring something new to the media forms.  Media Conventions are ultimately relied upon for communicating the right message to the intended audience, but also deviate from these expectations helps sell the star image that I wanted to promote. Audiences produce meaning from the interaction of the conventional material in a text, and their understanding of conventions, for example in our audience feedback, we found that they picked up on the meaning of the text and decoded themes of "female empowerment". 

Evaluation 1- Digipak Conventions

Our digipak has elements of following conventions but also challenging conventions. For example, conventionally, our digipak has a bold title 'Ezmrlda-Blacklist' and includes a big image of the artist centre frame. On the other hand there are unconventional elements. For example, there is a big quote of a Japanese phrase on the inside of the CD cover. This is not a conventional element and would not be found on many pop music digipacks, however it adds an interesting and unique element to our design. 

For our design, we wanted ours to incorporate art and special effects, to suit the style of music and our artist; Ezmrlda. We therefore researched into the conventions of these digipaks. 

Below is some of the digipacks that we use for inspiration when researching the type of digipak we wanted to create: 

Evaluation 1- Website Conventions

Kelis website: 

Kelis website follows conventions in many ways: 
-links to social medias (top right hand)
-info for tour/news/store etc.
-kelis appears centre frame
-stylised titles
-artist name clear
-easy to use/accessible

Alicia Keys website: 

Alicia follows website conventions in the following ways: 
-big photo with artist centre frame
-links to social media
-bold/big font for artist name
-stylised design
-info (eg.news)

Ezmrlda website:






















Our website also follows conventions: 
-background photo of artist
-information on new album
-social media links
-pages for tour/store/about
-stylised font and overall image

Evaluation 1- Music Video Conventions

In what ways do your media products use, develop or challenge forms and conventions of real media products?

1. Close up, Centre frame

In order to reflect real media products we shot our video using professional looking shots and having our lead centre frame. this reflects most pop videos with female artists and choreography (the lead is usually in the middle of the frame and includes lots of close ups as she is supposed to be the main focus.

2. Abstract Clothing

Our costumes were also very important in creating a certain image that the audience would buy into in the same way they buy in to professional artists. For example, Miley Cyrus has a strong image of a "bad girl" and this is portrayed through the clothing she wears. We were going for a more "out of this world/abstract' feel so we dressed our females in a variety of colours and outfits.


















3. Dance Routine

By including a choreographed dance routine, it added that extra element of professionalism as it added another concept to our video which is very common in the industry. A dance routine adds more interest and means that the audience doesn't become bored of just watching the artist sing.